The brief
What buyers need from the site
The right home by area, budget, BHK and possession date.
Clear facts: price, carpet area, RERA and construction progress.
Book a site visit in a few taps on a phone.
more qualified enquiries and completed site visits
Raunak’s biggest asset
7,590
homes delivered since 1980, across 30 completed projects
Current website
Four problems to fix
Hard to search
Only a city filter. No BHK, budget or possession date.
Thin project pages
No carpet areas or possession dates. Main headings read “About project”.
Leaking SEO
Duplicate URLs, test pages, and projects missing from Google’s sitemap.
Weak lead capture
Pop-up forms only. No WhatsApp, chat or site-visit booking.
Worth keeping: prices and RERA numbers are already shown up front. Most competitors hide them.
Reference websites
One idea we borrow from each
Discovery
Rustomjee
A home finder right on the homepage.
Avoid
Blocking search engines, so broker sites outrank its own project pages.Clarity
Dosti
“Price from” shown for each BHK.
Avoid
Generic area pages that don’t link to projects.Community
Hiranandani
Township pages that tell a story.
Avoid
Hiding prices behind “contact sales”.Restraint
Lodha
A short menu and calm pages.
Avoid
Slogan headings on pages meant to rank.Trust
Godrej
“Book a site visit” as the main button.
Avoid
Campaign microsites that duplicate project pages.None of them show price, possession date and live construction progress together.
The big idea
Open House
Every price, plan, approval and progress update, out in the open.
It turns Raunak’s value of Transparency into the website’s main feature, and gives Google and AI assistants clear facts to quote.
How Open House works
Three promises on every page
Find
- Search by BHK, budget, area and possession
- Map view and shortlist
Verify
- Price, carpet area and RERA on every card
- Monthly construction photos
Visit
- Book a visit in under a minute
- WhatsApp and call-back, one tap away
Search demand
What buyers search each month
Monthly Google searches from Keyword Planner, grouped by the page that should answer them. Tap a group to focus it.
Google Keyword Planner, India, Sep 2025–Aug 2026. Close variants (“1bhk in thane”, “one bhk in thane”) counted once. Rent, resale, competitor and other-city searches excluded.
A dedicated Raunak City hub page
Kalyan pages move into phase 1
New neighbourhood guides
4 BHK folds into the 3 BHK page
Recommended sitemap
Six sections, one job each
Tap a section to see its pages, URLs and the searches they answer. The orange section holds the new portal pages.
Portal pages
Pages built for Thane & Kalyan searches
Each copies the format already on Google’s page one: Raunak homes on top, a buyer’s guide and FAQs below. Big number = monthly searches.
“From” prices as listed on raunakgroup.com, September 2026. Raunak sales to confirm stock before build.
Search strategy
Found on Google, quoted by AI
Rank on Google
- One page per search need
- Area, BHK and price in titles
- Fast on mobile
Get quoted by ChatGPT, Gemini and AI Overviews
- Same facts everywhere
- A fact box on every project
- Clear data tables
Win answer boxes and voice search
- Answer in the first 50 words
- 8–10 FAQs per page
- Structured data (schema)
Safe relaunch: every page that ranks today keeps its URL or gets a tested redirect, checked at 30, 60 and 90 days.
Key pages
How the main pages work
Blueprint wireframes. Tap a note on the right to light up that part of the page.
Lead engine
From click to site visit
Tap each step to see what happens.
Look & feel
Three creative directions
Our recommendation
Engineered Openness
as the design system
Navigator search
for Find a Home
Heritage warmth
in stories and photos
Technology
Change a price once, it updates everywhere
Website
Next.js, fast and custom-designed
Search & map
Instant filters and price pins
One source of truth
Project data hub
Headless CMS holding prices, plans, RERA and progress
Google-ready
Schema and fact boxes from the same data
CRM & WhatsApp
Every lead with full context
Custom design with no template limits. Headless WordPress is an option if Raunak’s team prefers it.
Project timeline
Live in about 8 weeks
Five stages, each signed off before the next begins. Bar lengths show how long each stage takes.
2–3 days
Sitemap
Sitemap finalisation
2–3 days
Mood board
Design mood board finalisation
1 week
Homepage
Homepage layout
3 weeks
Inner pages
Project page and inner page layouts
3 weeks
Build & test
Development and testing
Investment
Total project fee
₹3.25 L+ GSTCovers the complete design and development of the new website.
- Sitemap finalisation2–3 days
- Design mood board2–3 days
- Homepage layout1 week
- Project page and inner page layouts3 weeks
- Development and testing3 weeks
Our real estate clients
Developers who trust iTransparity
A few of the real estate brands we have partnered with.
Next steps
What we need to start
- 1Sitemap finalisation
- 2Design language preferences
- 3Raw content for all pages
- 4Images and media files to use on the website
- 5Server and hosting details, during the go-live phase